Update Online Stats Courtesy of Jeremiah Owyang

Current stats for online social sites are as follows, thanks to Jeremiah, a strategist living in Silicon Valley. The full report can be found here

Facebook

  • Facebook has some very limited stats on their own website, view here, Facebook, often updated
  • 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009
  • Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. Source, Comscore via Techncrunch, Jan 13, 2009
  • 175mm users, with 600k daily growth of users, with the fastest growing segment “45% of Facebook’s US audience is now 26 years old or older.” Inside Facebook, Feb 15th, 2009.
  • Compare the dominant Facebook vs MySpace traffic, stickablilty, and engagement, Compete, Feb 27, 2009
  • Despite those that have over 100 friends, most only communicate with a smaller subset of friends, and the rest is broadcasting to others. Now there’s not enough data presented to see if if content actually can still spread across those that do not interact. Source originally from Facebook’s sociologist, Feb 2009
  • This graph from Compete data shows Facebook has more users than MySpace, note the ‘crossing of the streams’, Compete, March
  • Inside Facebook says: “the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, March
  • “Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” Wired Magazine, March.
  • Facebook Ranks as Top Social Networking Site in the Majority of European Countries. Facebook Captures #1 Ranking in Spain for the First Time in February, comScore, April
  • Facebook dominates US visitors over MySpace: “Facebook pulled in 70.278 million unique visitors in the states, compared to MySpace’s 70.237 million, according to data released by ComScore. That made Facebook the most popular site in the U.S., in terms of visitors. Just a month earlier, Facebook had a little over 67 million U.S. visitors behind MySpace’s 70.9 million.” PC Mag,, June 16
  • Twitter
    Having spent time with Ev and Biz, they don’t provide a lot of data and certainly not a total user count, as a result, we often have to estimate based on the following sources.

  • According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Source: Mashable/Compete, Jan 9, 2009
  • Demographics of Twitter: Lots of stats here: 11% of online adults use Twitter or update their status online
  • Twitter users are mobile, less tethered by technology, Pew Research, Feb 12
  • Quantcast data on Twitter indicates that Twitter.com is a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. Quantcast, March



  • This entry was posted in Marketing and Advertising. Bookmark the permalink.
    0 comments